In construction, we focus on physical safety every day – but the way we talk to each other is part of mental safety too. Language matters when it comes to mental health and suicide. The words we use can either build trust – or create barriers. Using non-stigmatizing, trauma-informed language helps people feel safer opening up and more willing to seek support. It can reduce stigma and lessen feelings of shame, blame and judgment.
BY THE NUMBERS
– Around 1 in 5 U.S. adults experience mental illness each year (NAMI).
– ~60% of people with mental health issues don’t seek help out of fear of being labeled or judged (CMHA).
– Research found stigmatizing attitudes toward people with mental illness were associated with about an 18% reduction in help-seeking behavior (Cambridge University).
WHY IT MATTERS
Using best practices for language when discussing mental health and suicide reduces shame, normalizes help-seeking, makes conversations safer and more open, and increases the likelihood that someone speaks up sooner to get the support they need. How we talk can influence whether someone reaches out for help.
GOOD TO KNOW Here are several key ways you can change your language to be less stigmatizing and more accepting:
– Say “died by suicide” or “took their own life” and NOT “committed suicide” or “completed suicide.”
– Avoid stigmatizing terms like addict, junkie, user, abuser, psycho or crazy.
– Use people-first language: e.g., people with depression, anxiety, suicidal ideation, people who use drugs, etc.
– Personal stories can be powerful to share, but it’s vital to share safely. Remember to include a content warning in advance and avoid sharing information about suicide methods, means or any graphic details.
Language alone isn’t the solution to suicide, but it does make a difference. Words influence shame, whether someone feels judged or understood, and whether they’re willing to ask for help. Let’s be more intentional with our language and work towards a culture where mental health can be talked about openly, with care and respect.

